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Fulia

Fulia, in Nadia district, became a weaving town after 1947, when weavers from Tangail (now in Bangladesh) settled there and brought the Tangail loom with them. The Fulia Tangail sari that grew out of that move is known for its fine cotton, its extra-weft (jamdani-style) motifs along the border and body, and a palette that ranges from austere earth tones to saturated festival colours.

A Fulia weaver works a pit loom or a frame loom; the figured motifs are inserted by hand, thread by thread, while the ground is woven. A plain sari may take two days, a heavily figured one a week or more. Most of the trade still passes through local mahajans and the Fulia haat.

The open question

What type of innovation in marketing can help the weavers of Fulia to enter world fashion industry?

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